Thursday, October 18, 2007
Halloween Tee Design Pt. 1
Well, I just sent off this sketch of a tee design for A Better Tomorrow. I was asked after I assume they saw Medusa Tless Select. So far, so good. I'm really liking the rough sans a few wonky chest-meet-arm issues.
I like to drop in approximations of color schemes pretty early when working with limited color and spots. These colors tend to change by the end of a project, but it really helps when vetting a possible design against a client. I may have a clear idea of where the piece can go, but you really can't ask an art director to make that leap of faith.
Even the best art directors aren't mind readers, heh! Alex Wald, a recent acquaintance and all around nice chap (in addition to a swell artist, art director, colorist, etc) left me a bit of advice in regards to keeping a well rounded portfolio.
Expecting a potential client to extrapolate that, due to the level of skill of the pieces shown in your portfolio, you can do things that aren't explicitly spelled out isn't a good idea.
IE, you probably can do great retro-style cartoons, but that life drawing isn't going to help you convince anyone.
Posted by Ray Frenden at 10/18/2007 07:05:00 PM