Mammoth is going to be a clothing brand with a demographic that largely consists of Mixed Martial Arts fans. I was hired to work on the logo and it served as a perfect opportunity to do some more hand lettering.
I'm working on getting better with my hand lettering. In addition to the lettering in the logo above, this was all done by hand:
It's a lot of fun to not be restrained by what fonts you have installed and, rather, to rely on your own ability. I've got a way to go, but it should prove fun to get better.
As is usual, I encourage you to click on the images and get whisked away to my Flickr page. Larger versions are available and the linework looks better in the non-resized, uncompressed version. Hey, what can I say? I'm vain about my linework!
I know that a decent crowd of individuals reads these posts. I'd like to interact more with you guys. What part of my process do you guys have questions about? What would you like to see more of? Less of?
Thanks for feedback, it's always appreciated.