Sometimes the pieces of paper that come with toys are better than the toys themselves. Toys should always make sure to come with crap like this. Comics, maps, joke books, profile cards & extra writing & drawings. In fact, everything should come with extra ephemeral items. This is the glory of Dr. Bronner's soap, which i don't use, but god bless it, all that tiny crazy text to read. Mad Magazine (who knows about the newer issues) was always crammed to the gills with comics, especially Sergio Aragones "marginals". Comics between the margins! Value! Compulsive space filling! Most cereals don't offer toys inside anymore either. They should be required to have a sticker or a hologram or a plastic thingy in each box, as well as some sort of insane screed filling up all unused space. CRASS records are the same, but should also come with plastic figures to play with. The Ramones Rocket to Russia album with glorious cartoons of each song by John Holmstrom! He-Man figures each coming with a cool little comic! You get the point. Here are some good scraps of ephemeral ephemera.
Teenage Mutant Ninja Turtles Secret Sewer Map #7
Teenage Mutant Ninja Turtles National Turtle Quiz Jokebook #10